Hi everyone, In this blog, we are going to talk about Burger Singh Franchise in India. Often hard work doesn’t pay off, but smart work does. And the smartest work that one could do right now is…..invest in a Burger Singh Franchise in India.
Yes! You heard it right!
Burger Singh has professed to be the largest Made-In-India burger chain, offering not so ubiquitous products. Also, as per Your Story, Burger Singh has secured a position in the top 5 Made-In-India burger brands, which are a match for big international burger brands like McDonald’s and Burger King.
Beginning of Burger Singh
While pursuing MBA in Birmingham Business School in 2007, the founder of Burger Singh, Kabir Jeet Singh came across a financial crisis and ended up flipping burgers during night shifts at a burger outlet after his morning classes.
He was provided with a burger everyday at the end of his shift. But hailing from the Land of Spices, he eventually grew weary of the insipid firangi burgers and decided to add a touch of masaledaar India to it.
He went to a nearby store to fetch some Shan masalas to infuse with the patty, no doubt it turned out to be delicious. He grew accustomed to this recipe and started offering his Indo-British creation to his friends. On learning about his recipe’s popularity and demand, the burger outlet listed it on their menu, and started paying Karan Jeet Singh, the artiste fee he very well deserved.
The first Burger Singh outlet was inaugurated in 2014, and today its existence has grown to 100+ successful outlets in Pan Asia and UK, with an achievable goal of 1000 outlets by 2026.
The very well infused Indian flavors in the British patties seem to have kindled a desire and craving in every Indian’s heart, contributing heavily to their unstoppable growth.
Burger Singh Outlets
Besides the existing, up and running, successful outlets in over 50 Indian cities, Burger Singh is all set to enter Nepal with 10 outlets in the next 2 years. They’re also inaugurating 8 new outlets in Odisha, 6 in Jharkhand, 3 in Bhopal and a whopping number of 40 outlets in Gujarat.
Burger Singh has even launched a new warehouse in Mehsana, Gujarat which will cater to the existing 7, and planned 48 outlets in Gujarat and Central India.
A funding round led by Mumbai Angels, Negen Capital along with Lets Ventures, musician Jasleen Royal and Old World Hospitality enabled them to bag INR 30Cr for 120 outlets in the year 2022.
Burger Singh’s website allows you to locate outlets all over India.
Burger Singh is easily available on big online ordering platforms like Zomato and Swiggy, enabling every Indian to receive their Indo-British burgers at the comfort of their homes!
Read Also:
Burger Singh Menu
Burger Singh provides with broad pricing options, starting at a meager sum of INR 39 ranging up to INR 250. The menu offers a wide variety of burgers, fries, sides, desserts and beverages including smoothies, iced teas, packaged drinks etc.
They bestow the “Make It a Combo” option which allows you to add fries and a drink to your burger at a very inexpensive price. Their menu differs for North India, Gujarat and the UK.
Reasons To Choose Burger Singh Franchise
- They serve ‘Original Indianised Burger’ publicized under the name Burger Singh, at economical prices.
- Price range starting at mere INR 39 for a fully loaded appetizing burger makes it affordable to the masses.
- They have the swiftest month-over-month growth rate, at 7-9%.
- The profit margin is 90% + for outlets.
- They provide the largest vegetarian food selection, appealing to a large vegetarian population.
- Product analysis is done consistently to update the menu.
- To guarantee the same taste, hygiene and quality in every Burger Singh outlet, a centralized supply chain is present.
- Burger Singh supervises all the operational guidelines, location assessment, business support, raw materials, training and certification, supply chain, marketing channels and technical check.
- Burger Singh’s team abets you with everything, starting from creating a business plan, applying for license, hiring, finalizing location to marketing.
- The Burger Singh’s team oversees your online presence on social media platforms, YouTube, Google etc. They also manage your Zomato and Swiggy.
- To enhance profitability, monthly profit and loss (PNL) reviews are done.
- A Franchise Success Manager is allotted to every Burger Singh Franchise along with an outlet manager.
- They have the greatest earning to investment ratio.
| Food Court | Dine-In | Drive-thru | |
| Cost | 26L | 44L | 59L |
| Monthly Earning | 1.75L | 2.4L | 5.7L |
| Return On Investment (Annualised) | 32.3% | 27.6% | 41.9% |
| ROI (In Months) | 16 Months | 23 Months | 12 Months |
Burger Singh Store Format
Burger Singh puts forward 3 different kinds of franchise options in the Indian QSR market. Here’s everything you’re required to know about each kind of franchise to process which outlet option fits your criterion the best.
Food Court Outlet
This is the most modestly priced franchise option, starting at INR 26L only. This model is particular to main street or high street locations. A 200-300 sq ft or above space (plus storage) is required.
This model is suitable only for delivery, take out and food court purposes. This model provides a low investment opportunity with a rapid expense/cost recovery which enables quick profits too. Suitable locations include railway and metro stations. Profits may start flowing in under a year.
Franchise fee starts at INR 5L with the set-up cost at INR 21L, with the tenure lasting 5 years. ROI is set at 16 Months*.
Monthly opex at INR 4- 6.4L with the monthly earning potential set at an estimate of INR 2.4L.
Royalty and administration fee are set at 6% and 2% respectively.
Return on Investment on Capital Expenditure is set at INR 1.44Cr.
Dine- In Outlet
This is the median- priced outlet, starting at INR 44L only. The location is required to be in a heavy trail area. Caters to more than 30 people. Tier 2 and Tier 3 cities provide the ideal location for this model. This outlet should be considered if you want to create a fruitful long-term business. This outlet is the most profitable long term investment.
Franchise fee starts at INR 8L with the set-up cost at INR 36L, with the tenure lasting 5 years. ROI is set at 23 Months*.
Monthly opex at INR 4- 6.4L with the monthly earning potential set at an estimate of INR 2.1L.
Royalty and administration fee are set at 6% and 2% respectively.
Return on Investment on Capital Expenditure is set at INR 1.26Cr.
Drive- Thru Outlet
This is the highest priced model, priced at INR 59L only. Revenue generated by this model is the highest. Ideal locations include busy highways. If you are a food operator or a landowner, this model is the best pick for you. Location recalls and margins are high. ROI is a year.
Franchise fee starts at INR 10L with the set-up cost at INR 49L, with the tenure lasting 5 years. ROI is set at 12 Months*.
Monthly opex at INR 4- 6.4L with the monthly earning potential set at an estimate of INR 7.2L.
Royalty and administration fee are set at 6% and 2% respectively.
Return on Investment on Capital Expenditure is set at INR 4.32Cr, with profitability in under 3 years of establishment.
Burger Singh Franchise Cost & ROI
Food Court Outlet
Total cost for a Burger Singh Franchise, food court outlet starts at INR 26L + taxes, which differs location- wise.
The total fee includes, INR 5L franchise fee, INR 16.5L initial expenses, INR 11L + taxes price of establishment and INR 21L set-up cost.
Space requirement is 200+ sq ft, with a tenure lasting 5 years. ROI is set at an estimate of 16 Months*.
Monthly opex is set at INR 4- 6.4L which includes rent, payroll, electricity, marketing, miscellaneous and logistic.
Monthly earning potential is set at INR 2.4L (approx) with annualized return set at 41%.
Royalty and administration fee is set at 6% and 2% respectively. Return on investment on capital expenditure is set on a decent amount of INR 1.44Cr
| Franchise Fee | INR 5L |
| Initial Expenses | INR 16.5L |
| Price of establishment | INR 11L + Taxes |
| Set- Up Cost | INR 21L |
| Tenure | 5 years |
| Space Required | 200+ sq ft |
| ROI | 16 Months* |
| Revenue Estimate (Location dependant) | 6-15 k/m |
| Total | INR 26L + Taxes |
OPEX
| Rent | Payroll | Electricity | Marketing | Miscellaneous | Logistic | Opex (Monthly) |
| 1.2- 2L | 1.2- 2L | 0.6- 1L | 0.5L | 0.25- 0.4L | 0.3- 0.5L | 4- 6.4L |
ROI
| Capital Expenditure + Franchise Fee | INR 26L |
| Net Margin | 20% |
| Monthly Earning Potential | INR 2.4L |
| Annualized Return | 41% |
| Royalty + Administration Fee | 6% + 2% |
| Return on Investment on Capital Expenditure | 1.44Cr |
Dine- In Outlet
Total cost for a Burger Singh Franchise, dine- in outlet starts at INR 44L + taxes, which differs location- wise.
The total fee includes, INR 8L franchise fee, INR 25.6L initial expenses and INR 36L set-up cost.
Space requirement is 800+ sq ft, with a tenure lasting 5 years. ROI is set at an estimate of 23 Months*.
Monthly opex is set at INR 4- 6.4L which includes rent, payroll, electricity, marketing, miscellaneous and logistic.
Monthly earning potential is set at INR 2.1L (approx) with annualized return set at 23%.
Timeframe of return on investment is set on an estimate of under 2 years.
Royalty and administration fee is set at 6% and 2% respectively. Return on investment on capital expenditure is set on a fair amount of INR 1.26Cr
| Franchise Fee | INR 8L |
| Initial Expenses | INR 25.6L + Taxes |
| Set- Up Cost | INR 36L |
| Tenure | 5 years |
| Space Required | 800+ sq ft |
| ROI | 23 Months* |
| Estimated Monthly Revenue (Location dependant) | INR 10- 22L |
| Estimated Return on Investment (Timeframe) | Under 2 years |
| Total | INR 44L + Taxes |
Opex
| Rent | Payroll | Electricity | Marketing | Miscellaneous | Logistic | Opex (Monthly) |
| 1.2- 2L | 1.2- 2L | 0.6- 1L | 0.5L | 0.25- 0.4L | 0.3- 0.5L | 4- 6.4L |
ROI
| Capital Expenditure + Franchise Fee | INR 44L |
| Net Margin | 15% |
| Monthly Earning Potential | INR 2.1L |
| Annualized Return | 23% |
| Royalty + Administration Fee | 6% + 2% |
| Return on Investment on Capital Expenditure | 1.26Cr |
Drive- Thru Outlet
Total cost for a Burger Singh Franchise, drive- thru outlet starts at INR 59L + taxes, which differs location- wise.
The total fee includes, INR 10L franchise fee, INR 21L set-up cost etc.
Space requirement is 1000+ sq ft, with a tenure lasting 5 years. ROI is set at an estimate of 12 Months*.
Monthly opex is set at INR 4- 6.4L which includes rent, payroll, electricity, marketing, miscellaneous and logistic.
Monthly earning potential is set at a hefty amount of INR 7.2L (approx) with annualized return set at 49%.
Profitability is expected under a mere sum of 3 years.
Royalty and administration fee is set at 6% and 2% respectively. Return on investment on capital expenditure is set on a heavy amount of INR 4.32Cr
| Franchise Fee | INR 10L |
| Set- Up Cost | INR 49L |
| Tenure | 5 years |
| Space Required | 1000+ sq ft |
| ROI | 12 Months* |
| Monthly Revenue Estimate (Location dependant) | INR 15-30L |
| Profitability | Under 3 years |
| Total | INR 59L |
Opex
| Rent | Payroll | Electricity | Marketing | Miscellaneous | Logistic | Opex (Monthly) |
| 1.2- 2L | 1.2- 2L | 0.6- 1L | 0.5L | 0.25- 0.4L | 0.3- 0.5L | 4- 6.4L |
ROI
| Capital Expenditure + Franchise Fee | INR 59L |
| Net Margin | 30% |
| Monthly Earning Potential | INR 7.2L |
| Annualized Return | 49% |
| Royalty + Administration Fee | 6% + 2% |
| Return on Investment on Capital Expenditure | 4.32Cr |
Steps to Apply for Burger Singh Franchise
After following these steps, applying for a Burger Singh Franchise will be made very easy and convenient for you.
Burger Singh has made it very effortless and trouble- free to get a hold of them, providing the interested audience with 3 options to contact them. You can simply call them, have them call you or book an appointment with the team, with links easily available for all 3 options on their website ( www.burgersinghonline.com ).
You can contact +91 90290 20888, a number provided by Burger Singh, especially for franchise enquiry OR you can contact them via email, at listen@burgersinghonline.com OR visit their office at G10/11, Silver Oaks Ave, G Block, DLF Phase 1, Sector 26, Gurugram, India
Follow the steps given below and begin your Burger Singh Franchise journey now!
STEP 1: Fill in the form present on the site with the necessary details, including your full name, contact number, email, city, state, investment budget, preferred method to be contacted by etc.
STEP 2: You will receive a confirmation receipt from the Burger Singh team.
STEP 3: Now sit back and wait for Burger Singh’s team to contact you.
STEP 4: A thorough background and financial check will be done by the team, and document verification will commence.
STEP 5: Once the documents are processed, you will gain Burger Singh team’s approval for franchising.
STEP 6: Once your application is accepted, your presence will be requested at a Burger Singh franchise discovery day, to fill you in on the Burger Singh Franchise details and to resolve any query that you may have.
STEP 7: You will be required to sign the agreement and pay the franchise fee if you want to go through with the deal and become the owner of your very own Burger Singh franchise!
Eligibility Criterion for Burger Singh Franchise
- Applicants should be of the age 21 or older.
- All the company guidelines must be adhered to by the applicant.
- Applicants must be equipped with sufficient finances. (A minimum of 10L for the initial investments and at least 27-30L for the complete process).
- Evaluation of prior business experience should be brought about by the applicant.
- Knowledge of available markets in the preferred location.
- Applicants and the staff are required to attain the thorough training by Burger Singh’s team.
Other Requirements for Burger Singh Franchise
- A region of minimum 300 sq ft (for a smaller outlet).
- A customer facing signage space should be present at the selected location.
- Presence of 5 staff members is required (for a smaller outlet).
Documents Required for Burger Singh Franchise
- Passport size photos
- Pan Card/ Aadhar Card
- Location proposal (Pinned by Google)
- 360° view of the location
- Bank Passbook
- Franchise Agreement
- Address Proof of Site
- Business’ GST Certificate
- NOC from the nearest fire department
- FSSAI License
- Trade License
- Establishment and Shop Registration
- Municipality issued Signage License
- City Commissioner issued Eat House License
- MOEF issued Environmental Clearance Certificate
- Any other requested document
Burger Singh Franchise Training Process
Burger Singh provides an all- inclusive, extremely detailed training process at the initiation of any franchising. It has a separate training process for both the owner of the Burger Singh Franchise and the staff of the Burger Singh Franchise.
For Burger Singh Franchise Owner: A personal training session will be provided to the owner of the Burger Singh Franchise by the Burger Singh Management Team. They will be given a thorough training on how to run their franchise store appropriately and profitably.
For Burger Singh Franchise Staff: A personal training session will be provided to the staff of the Burger King Franchise by the operations staff at the franchisee location.
Extremely detailed operating manuals are also provided to the owner and staff for smooth operations.
A new store opening team will also be provided at your location who will work shoulder to shoulder with the new staff till they are certified and equipped with the sufficient knowledge to run their store efficiently..
Training is provided to the outlet staff at the franchisee location only. But in some special situations the staff might be required to drop in and train at an existing Burger Singh outlet.
Training to the owner of the Burger Singh Franchise will either be provided online or at their headquarters in Gurgaon in person.
A refresher training need not always be required, but could be carried out if there is a necessity.
Aid is provided at every step, from the selection of the outlet site to opening of the new store. Field assistance is also provided whenever required.
Head office also provides expert advice and guidance wherever and whenever necessary. IT and software support is also provided at every step.
Raw material of the food is supplied by the company to ensure hygiene along with the same taste at every outlet.
Burger Singh Franchise Agreement
Once the Franchise Fee is paid, a Term Sheet is prepared and then signed. A term sheet confirms the payment and finalization of the Franchise License for a specific location.
A standard Franchise Agreement is present.
Franchise details included in the letter are store model, fee, city, area, royalty and special conditions (if any). The outlet is supposed to commence operations within 3 months of signing, as stated by the letter.
The Franchise Agreement Term (tenure) for all 3 outlet types, drive- thru, dine- in, food court is 5 years only.
A fee is to be paid if one wishes to renew their Franchise Agreement. The fee is thought upon and decided at the time of renewal only.
Burger Singh Profit Margin
Burger Singh in a meager sum of years has gained a ton of market and appreciation in India. Even after being a part of a very fierce segment with no cap on competition, Burger Singh has managed to secure a steady position in the market with its economical and scrumptious items.
The profit margin of every Burger Singh Franchise depends solely on the outlet model, location and size.
Burger Singh is no doubt a part of the big QSR chain now, and hence it doesn’t shy away when providing profit to its franchisee.
The Gross Monthly Sales range between INR 2L to INR 7L, which takes the profit margin up to INR 7,OOO to INR 1.25L.
Gross profit margin is set at a range of 45-50% with the net profit margin being 15-20% (depending completely on the location, model and size).
The average profit margin of the Burger Singh Franchise is 12.39% of total sales, which provides the standard ROI for a fast food franchise.
For instance, if the sales recorded per month are of INR 4L, the profit margin would stand at an estimate of 10%, after all the deduction necessary for the expenses like electricity and water supply, employee salary, shop rent, online delivery portal commission taken by brands like Zomato and Swiggy( which ranges up to 22-25%) etc.
The profit margins at the initial stages are low but after a specific time, the franchisee provides a good amount of profit. With strong and well thought-out strategies, alongside good advertisement and promotion, the profit margins can even grow up to 20% on sales.
Estimated ROI period is 12-18 months.
Burger Singh Awards & Achievements
Burger Singh apart from such swift success and people’s love, has also been bestowed upon with various remarkable awards and media recognition such as-
- Restaurant Awards 2022: Best Restaurant Chain Of The Year
- Franchise Awards 2022: Kabir Singh Jeet, Franchisor Of The Year
- Images Most Admired Food Service Retailer Of The Year 2022: Market Expansion
- Images Most Admired Food Service Retailer Of The Year 2022: Innovation In Customer Service/ Acquisition
- Images Most Admired Retail Launch Of The Year 2022: New Outlet Launch
- Images Most Admired Retailer: Best Turnaround Story 2021: Burger Singh
- Coca Cola Golden Spoon Awards For The “Images Most Admired Food Service Chain Of The Year: QSR category”
- Voted Best Delivery And Best Late Night Delivery Place In Delhi
- Listed In The Top 50 Hot Startups To Watch Out For In 2017 By Economic Times
- Published In Cover Story Of Startup360 Magazine As “Startup Of The Month”
- Best Emerging QSR Chain 2017 By The Indian Restaurant Congress
- Times Of India 40 Under 40 Leaders: Kabir Jeet Singh
The list only seems to get longer and longer!
Burger Singh Reviews
Burger Singh is filled to the brim with nothing but positive reviews from their franchise owners!
Here are some of the testimonials issued by the Burger Singh Franchise Owners, who have nothing but only good things to say!
Lalita, a Dine- In Burger Singh Franchise owner stated that she shares her outlet with highly professional and supportive staff members.
She’s so happy with her 1st Burger Singh franchise outlet at Alpha 1, Ghaziabad (commenced in April 2021), that she has decided to open a 2nd Burger Singh franchise outlet at Noida Sector 18, under her ownership.
Another testimonial issued by Yashveer Singh Yadav, a former corporate employee, shares how he had his “eureka” moment after having a bite of the Burger Singh’s burger. The bite was so appetizing, that he ended up meeting “the most dynamic people” Mr. Kabir Jeet Singh & Mr. Aviral and signed the LOI within 24 hours.
He resigned from his job at the bank and initiated his entrepreneurial journey as the Burger Singh franchise owner at Ambience Mall, Gurgaon.
He owns a food-court outlet franchise. He was in awe of how easy and convenient the Burger Singh team made his journey with their aid and support at every step.
They showed him the ropes from the onboarding to the inauguration to the regular, day-to-day smooth operations of the outlet.
Final Word
After going through this blog, make the easy choice and invest in a Burger Singh Franchise! Burger Singh has become an extremely strong QSR chain in a puny sum of years, and there seems to be no stop in their growth in the foreseeable future. Grab this golden opportunity of investment at the earliest, and bet your bottom dollars on an unstoppable spree of success and money!
FAQs (Frequently Asked Questions)
Is Burger Singh Franchise profitable?
The presence of 90% + profitable Burger Singh outlets is evidence enough for the profitability of a Burger Singh Franchise.
What is the Burger Singh Franchise profit margin?
With 7-9% month on month revenue growth, the average profit of Burger Singh Franchise is 12.33% of the total monthly sales (figures may vary). Once the set-up cost, location etc are set, an appointed franchise expert will sit with you and make a monthly profit and loss statement including all the expenditure and an interim view of profitability of each outlet.
What is the price of a Burger Singh Franchise?
Price of a Burger Singh Franchise ranges from INR 27 L to INR 60 L (additional charges excluded).
How many Burger Singh outlets are present?
Currently, 150+ outlets of Burger Singh are present in 60+ cities.
What is the Burger Singh Franchise model?
Burger Singh Franchise is of the FOFO model (Franchise Owned Franchise Operated).
Total time involved in the establishment of a Burger Singh franchise?
An estimate of 60-80 days are taken up in the establishment of a Burger Singh Franchise.
How much is the minimum capital required to launch a Burger Singh Franchise?
For the maintenance of a Burger Singh Franchise for 6 months, a launch spend of 2 lac + operating capital is required.
What will be the ROI on a Burger Singh Franchise?
ROI is completely location, model and revenue dependent. An estimated range would be from INR 1.26 Cr to INR 4.32 Cr, you can go through our blog once to get a better idea.
Which licenses are required to run a Burger Singh Franchise?
Municipal Trade Licence, FSSAI, Establishment & Shop Registration etc are required to run a Burger Singh Franchise.
How much do the rentals cost? (Outlet-Wise)
- Drive- Thru Rental: INR 80 K- INR 2 L
- Dine- In Rental: INR 50 K- INR 2.5 L
- Food Court Rental: INR 30 K: INR 1.5 L
What is the no. of employees required?
- Drive-Thru: 8 employees
- Dine- In: 7 employees
- Food Court: 5 employees
