Beyond snacks, Kerala banana chips came into the limelight after its episode went On Air during episode 8 of the first season of Shark Tank India. It is based out of a village in Kerala and aims to take banana chips to the world by bringing standardization in process and taste.
The company claims to have The Tastiest Banana Chips in the world. Their products have all-natural flavors and zero cholesterol.
These banana chips are available on all leading e-commerce and quick-commerce platforms along with offline platforms like 24×7, The New Shop, etc.
Why Banana Chips Business?
According to Manas, the main reason to start this banana chips business is that this market is mostly unorganized and dominated by local shops only. There is not any single big brand selling banana chips exclusively.
Also, banana chips are being sold in a single plain salted flavor but Beyond Snacks has launched various 6 different flavors like Peri Peri, Salt & Black Pepper, etc.
| Company Name | Beyond Snacks |
|---|---|
| Website | http://www.beyondsnack.in |
| Phone | 8884199886 |
| Industry | Food & Beverages |
| Headquarters | Alappuzha, KERALA |
| Founded | 2018 |
Beyond Snacks Shark Tank
The founder presented this product to the sharks (judges) and all of them were very impressed with the quality, taste, and flavors of the banana chips.
The USP of Kerala Banana Chips was its thinness and added flavors like Peri Peri, Cream Onion, etc.
The founder of Beyond Snack Ramanujan asked for 1 Crore for 1% of equity and this is very rare on Shark Tank where any participant gets the exact deal matching their ask.
Both Ashneer Grover and Aman Gupta have invested a sum of INR 50 lakhs (25 lakhs each) for 2.5% of equity.
Beyond Snacks Banana Chips Price List
1.) Beyond Snack Banana Chips – Original Style, Thin & Crispy, Delicious, 40 g
| MRP (in Rupees) | Grams |
|---|---|
| Rs.30 | 40g |
| Rs.60 | 75g |
| Rs.95 | 125g |
2.) Beyond Snack Banana Chips – Salt & Pepper Flavor
| MRP (in Rupees) | Grams |
|---|---|
| Rs.30 | 40g |
| Rs.95 | 125g |
3.) Beyond Snack Banana Chips – Peri Peri Flavour
| MRP (in Rupees) | Grams |
|---|---|
| Rs.30 | 40g |
| Rs.60 | 75g |
| Rs.95 | 125g |
4.) Beyond Snack Banana Chips – Sour Cream Onion & Parsley Flavor
| MRP (in Rupees) | Grams |
|---|---|
| Rs.30 | 40g |
| Rs.60 | 75g |
| Rs.95 | 125g |
How to Buy Beyond Snacks Banana Chips
Beyond Snacks Banana Chips are available on almost all major online platforms like Flipkart, Amazo, Zepto, Swiggy InstaMart, JioMart, BlinkIt, and BigBasket.
Currently, they have their major offline presence in Maharashtra and now they are expanding to other regions as well.
Beyond Snacks Founder/Owner
Manas Madhu is the co-founder & Managing Director of Beyond Snacks Kerala Banana Chips. Jyoti Rajguru is the Co-founder and Director of Operations at Beyond Snack.
Manas always had a dream and vision to place Beyond snacks banana chips next to every other leading chips brands in India like Lays, Haldiram, Too Yum, etc.
The company used first-grade Nendran bananas to make the chips. They use a precision slicer to cut perfectly round thin slices to make the world’s tastiest Banana Chips.
With Shark Tank India, they got a big boost in terms of sales, branding, and marketing. As per Madhu, more than 70% of sales come through online channels and the rest comes from offline channels like retail stores.
Beyond Snacks Revenue, Valuation/Net Worth
Beyond Snakcs Franchise or Distributorship
Investors of Beyond Snacks Kerala Banana Chips
Initially, the co-founder Manas Madhu invested his own money that he borrowed from his friends and family, and before coming to shark tank India he also raised a small angel round.
On Shark Tank India, He asked for Rs.50 Lakhs for 2.5% equity and he got the exact same deal from sharks Ashneer Grover and Aman Gupta.
Other investors are 100x.VC, FAAD Network, and RKVY-RAFTAAR.
The company has received initial funding of ₹20 lacks under the Rashtriya Krishi Vikas Yojana, a scheme of the Agriculture Ministry through the KAU RABI (RAFTAAR Agri-Business Incubation) Centre.