Haldiram Franchise in India: Cost & Profit [March’24]

Haldiram is one of the biggest chain of traditional Indian restaurants, sweets and maker of famous allo bhujia. In this blog post, we are going to talk about Haldiram Franchise in India. We will also discuss about the total cost involved in starting a Haldiram Franchise, ROI, Profit margins, etc.

Beginning of Haldiram’s

Hailing from a Marwari family at Bikaner, Rajasthan, Ganga Bishan Agarwal laid down the esteemed foundations of Haldiram’s. Ganga Bishan Agarwal, also referred to as Haldiram Ji.

Haldiram Ji, dreamt of establishing his empire since he was 11 years old. Haldiram transitioned into the professional realm by working odd jobs in his father’s bhujia shop.

Bhujia was in heavy demand back then, which urged Haldiram to perfect the recipe for it. Every shop sold the same quality of bhujia with the same taste, with the only competition being on the money.

But this never satisfied Haldiram, he wanted to put out something unique in the market under his name. To attain this unique spot in the market, he experimented with different ingredients. After various attempts, he managed to come up with a sort of bhujia that was not known to anyone in the province.

He used gram flour instead of moth beans to make the bhujia crispier, and change the taste. He sold his bhujia at 5 paise per kg instead of 2 paise per kg, which made his bhujia seem premium in the eyes of the consumers.

He also called his bhujia, ‘Dongar Dev’ which was the name of the Bikaner’s king. Haldiram’s Dongar Dev gained immense popularity amongst the masses, and its sale rocketed.

The brand was furthered by Shiv Kishan Agarwal, the grandson of Haldiram ji. Despite the fame in Bikaner and Kolkata, their business struggled in Nagpur. Shiv surveyed and analyzed the entire market in Nagpur and concluded that the residents were not aware of a range of snacks and there was a gap in the sweets market.

Shiv introduced Kaju Katli, one of his favorites to the market, which immediately became a favorite of many others. He managed to increase his sales by 400% in the next 3 years.

The current chairman of Haldiram, Manohar Lal Agarwal furthered the venture, by commencing another outlet in Delhi’s Chandni Chowk.

Haldiram’s Outlets

Manohar Lal Agarwal joined the venture in 1973, when Haldiram only operated 3 shops in India, in Kolkata, Nagpur and Bikaner.

Manohar Lal Agarwal inaugurated another outlet in Delhi’s Chandni Chowk, after which Haldiram has experienced a significant growth in the number of outlets.

Haldiram’s currently records more than 150 outlets in India and overseas.

Haldiram’s marks an exceptional presence in over 23 countries. Haldiram’s also exports its food all over the world, including to countries like South Africa, the United States of America, Australia, the United Kingdom etc.

Haldiram Menu

Haldiram’s is known for their scrumptious offerings under their innovative names.

Haldiram’s offers a wide range of cuisines ranging from ‘Chandni Chowk Ka Chatka’ consisting of bhel puri, pani puri, aloo tikki etc, to ‘phoren fancy’ consisting of french fries, pizzas, sandwiches, salads etc, to ‘Southern Spice’,

to ‘China Sizzle’ consisting of chilli potato, manchurian, noodles, fried rice etc, to ‘Punjabi tadka’ to ‘a’ la carte’ consisting of dal makhni, mix veg, paneer etc and much more!

Haldiram’s also offers a wide variety of beverages under the name, ‘Sugar ‘n’ Ice’ and mouth watering desserts under the name, ‘Meetha Mazaa’ consisting of rasgulla, gulab jamun etc.

Haldiram’s has also extended their menu by the inclusion of rice bowls and rolls.

Reasons to Choose a Haldiram Franchise

Well established and loved brand.

2. Loyal customer base.

3. Refined and successful franchise model.

4. Offers standardized procedures.

5. Renowned and well recognized brand.

6. Bulk purchasing powers.

7. Offers cost saving benefits.

8. Benefit from the HACCP certified brand

9. Become a part of a larger and wider franchise network.

10. Marketing and advertising support to bring in consumers.

11. Great brand awareness.

12. Offers much loved and popular sweets, snacks, beverages and ready to eat meals.

13. Get a chance to maintain high quality standards.

14. Get a hold on top notch ingredients.

15. Get a hold on quality control.

16. Training and ongoing assistance from the franchisor.

17. Get a hold on the great and consistent demand for Indian products, snacks and services.

18. Thorough and ongoing access to operational guidance.

19. Get a hold on supply chain support and inventory management.

Vending Machine Price List in India

Haldiram Franchise Cost & ROI

Haldiram’s offers different sorts of franchise outlets with different pricings, an estimation is as followed-

1. Kiosk

This type of franchise model requires low maintenance and the least capital.

Space Requirement- 150 – 200 sq. ft. (approx)
Investment- INR 50 L (approx)

2. Casual Dining

Space Requirement– 4000 – 5000 sq. ft. (approx)
Investment- INR 3 – 6 L (approx)

3. Quick Service Restaurant (QSR)

The quick service restaurants need not be in a large location but a decent one. One employee in the store is adequate accompanied with reduced maintenance costs.

Space Requirement- 1500 sq. ft. (approx)
Investment- INR 2 – 4 L (approx)

An aspiring franchisee will have to invest an estimated sum of INR 30 L for a traditional Haldiram’s store and an estimated sum of INR 50 L for a non traditional store.

Steps to Apply for a Haldiram Franchise

Some thorough steps are to be followed to establish your own Haldiram’s franchise. The procedure involved is listed below-

STEP 1: Pick your franchise model, ranging from kiosk, casual dining to QSR.

STEP 2: Conduct research regarding the location and opt for the space which has the greatest potential for Haldiram’s products, goods and services.

STEP 3: Visit the official website of Haldiram’s (https://www.haldiramfranchisee.com ).

STEP 4: On the official website of Haldiram’s, you will come across a franchise form.

STEP 5: Fill the form with the necessary personal and professional details including your name, email, current business, years in business, location specifics, business experience etc.

STEP 6: If you fulfill the criterion to become a franchisee of Haldiram’s, franchisor or the company’s representatives will contact you to discuss the specifics.

STEP 7: Payment of the franchise fee alongside franchise agreement signing will be carried out.

Eligibility Criteria for a Haldiram Franchise

Haldiram’s is a globally renowned, recognised and well established brand and hence requires its future owners to tick a few criterions, including-

Managerial skills
Successful entrepreneurship
Prior experience in running a fruitful and smooth business.
A spirit of never giving up.
Keeps customer satisfaction on top priority.
Can adapt themselves to the situation, be it positive or negative.
Must acquire a minimum qualification of 12th pass.
Must be aged 21 or above years.
Should acquire knowledge of the food and beverage industry.
Must acquire sufficient capital for investment and the operations of the franchise outlet.

Support & Training for a Haldiram Franchise

Aspiring Haldiram’s franchisees are required to attend and complete the training programs offered by the company.

The initial training program consists of information regarding the operations of a Haldiram’s franchise outlet. A franchisee is open to designate one key operator to finish off the restaurant training associated with the key operations.

The franchisee of Haldiram’s is required to attend a 3 days training program at the head office of Haldiram’s before the inauguration of the Haldiram’s franchise outlet. In this 3 days training program, knowledge regarding the products, goods and services will be imparted along with margin and selling skills.

All the required training programs will be held at Haldiram’s designated regional, divisional or national offices as per the schedule offered by the franchisor.

The training programs will include technical and computer based training through its learning zone program alongside on job training at other outlets and written material.

The employee who finished off the key operator restaurant training (as mentioned above) will be the one to train employees at the franchise outlet. The franchisor may require the franchisee alongside the staff to attend and complete some additional training courses or ongoing refresher training courses, seminars and programs, assigned by the Haldiram’s representatives.