In a fast paced world where technology plays a crucial role in everyday life, owning a Croma franchise in India that taps into the ever growing demand for electronics can be a lucrative opportunity. 

Croma, India’s leading electronics retailer, offers aspiring entrepreneurs the chance to become part of a well-established brand with a strong reputation for quality and customer satisfaction. 

Driven by its promise of “Brighter Every Day,” Croma is dedicated to creating an experience where customers feel excited every time they walk into a store, knowing they’ll find the perfect electronic device.

This commitment to delivering joy and satisfaction is at the heart of Croma’s franchise model, making it an appealing venture for anyone looking to enter the electronics retail space.

Let’s take a brief gander as to how you can become a part of the Croma franchise family. 

 

Beginning of Croma

Croma is an Indian retail chain of durable goods and electronics. It was founded on 9th October, 2006 and is a subsidiary of Tata Digital. 

Avijit Mitra is the present Managing Director and CEO of Croma.

 

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Croma Outlets

Croma provides a premium shopping experience with a seamless omnichannel approach, allowing customers to shop in-store, online at ( www.croma.com ), or via the Tata Neu App.

Croma, a brand of Infiniti Retail Ltd., part of the Tata Group marks its presence physically in around 521 Croma stores, 16 TRiBE stores all across 193 cities. 

 

Croma Products and Services 

Croma guarantees a wide selection of products, expert advice from trusted electronics specialists, and lifetime assurance on all electronics purchased.

Croma offers over 25,000 products across 547 brands. 

In 2008, Croma introduced its own-label products to enhance customer satisfaction. Today, the brand offers over 400 products in this category, leveraging the latest technology and curated by in-house experts, all at competitive prices. This range is ideal for customers seeking feature-rich, high-quality products.

To make post-purchase service easy and stress-free, Croma introduced ZipCare. This service is divided into two main segments: Protect and Maintain. ZipCare Protect ensures your new devices are covered against any future issues, whether it’s a manufacturing defect, accidental damage, or even liquid spills.

Croma also offers Express Delivery for last-minute shoppers, guaranteeing same-day delivery for orders placed before 4 PM.

 

Reasons to Choose a Croma Franchise in India

While the list of reasons to opt for a Croma franchise in India is endless, some of these reasons are listed below- 

1. Well established 
2. Successful brand
3. Loyal customer base
4. Proven business model
5. Successful franchise model
6. Offers standardized procedures
7. Renowned brand
8. Growth potential 
9. Diverse product range
10. Diverse services 
11. High quality standards.

 

Croma Franchise in India Cost & ROI

The costing of a Croma franchise is highly variable and depends upon the location, footfall and many other factors.

While there is no official information present regarding the costing of a franchise, here is an estimated breakdown for the same-

A minimum investment of INR 2 Cr to 5 Cr is required which might increase up to INR 10 Cr alongside a space requirement of 8,000 to 10,000 sq. ft. 

DISCLAIMER: These figures are estimated and highly variable. We encourage you to consult a franchise specialist before making any financial decisions. 

 

Steps to Apply for a Croma Franchise in India

STEP 1: Visit the official website of Croma ( www.croma.com ).

STEP 2: On the official website of, fill up the necessary details about you including personal information like name, email address, contact no., state, pincode, city etc, career or business information including name and address of the firm, nature of the firm, employment status, position in the firm, last FY turnover, geographical spread of business,  current partnership status with another TATA Group Company, type of business, currently own or operate any branded/non branded electronics retail shop/showroom etc and investment or property information including investment budget, property status, city of interest etc and submit it after agreeing to the terms & conditions stated by Croma.  

STEP 3: The franchise application will then be reviewed by the Croma team and you will be contacted if you fulfill the criterions after a screening to own a Croma franchise.

STEP 4: If the franchise application is approved, the franchisee will be informed about the required documents and investments and an introductory meeting will be scheduled. 

STEP 5: Signature the franchise agreement and become a part of the Croma franchise family.

STEP 6:  With the ongoing and thorough assistance of the Croma team, establish your very own Croma franchise.

 

Prerequisites to Own a Croma Franchise in India

There are a number of prerequisites to own a Croma franchise in India including-

1. To start a franchise, you must be at least 25 years old.
2. Applicants or companies should possess a business oriented mindset.
3. Experience in the electronic appliances industry is required.
4. The franchise requires a commercial space with a floor area of 8,000 to 10,000 sq. ft.
5. Sufficient capital and prime location spaces in major cities are essential for securing the franchise.
6. The franchise outlet should be situated in upscale residential areas, malls, travel retail locations, educational hubs, or corporate districts. The franchise outlet should be situated in upscale residential areas, malls, travel retail locations, educational hubs, or corporate districts.
7. Franchisee training is conducted at the head office, with additional field assistance available as per requirement. 
8. Unit franchisees are granted exclusive territorial rights.
9. Individuals or companies interested in partnering with Tata Croma can express their interest by filling out the franchise form available on the Croma website.

 

Documents Required to Own a Croma Franchise in India

While not much information is available regarding the documentation requirements for a Croma franchise establishment, these are some of the documents that you may be asked to provide.

1. Shop Agreement
2. GST Number
3. Outlet Trade License
4. ADHAAR Card
5. PAN Card

Some other documents may be asked for 

 

Afterword

Becoming a Croma franchisee means joining a brand that’s committed to customer delight and technological innovation. With its strong market presence and promise of a “Brighter Every Day,” Croma offers an exciting opportunity for entrepreneurs to thrive in the electronics retail industry. If you’re ready to be part of a trusted brand with a growing customer base, Croma is the perfect franchise for you.