Starting a Jockey franchise in India is an exciting opportunity for entrepreneurs looking to enter the thriving apparel market.
With over a century of heritage and a strong foothold in India through Page Industries, Jockey offers a trusted brand known for quality innerwear, activewear, and loungewear.
Partnering with Jockey means associating with a proven business, and ongoing backing to help your store succeed.
This blog will guide you through key aspects like investment, requirements, benefits, and steps to take to become a proud Jockey franchise owner in India!
Beginning of Jockey
Jockey began in 1876 when Samuel T. Cooper started a hosiery business in Michigan. The brand became famous for inventing the first men’s Y-front briefs in 1934, emphasizing support and comfort. Jockey entered India in 1995 through Page Industries, headquartered in Bangalore, which continues to grow further every year!
Jockey Outlets
Jockey has around 1.494 exclusive stores in India as of 2025, operated by Page Industries, the exclusive licensee for the brand in India and nearby markets. Outside India, there are 13 exclusive stores including 10 in the UAE, and one each in Sri Lanka, Qatar, and Oman. Additionally, there are over 65 Jockey retail stores in the U.S. market.
Jockey Product Portfolio
Jockey’s product portfolio in India covers a wide range of comfort-driven apparel for men, women, and children. It includes innerwear such as briefs, trunks, vests, and bralettes, outerwear including casual wear and loungewear, thermals for colder weather, and accessories like socks and towels.
Recently, Jockey launched the Next Gen Inno-Wear collection featuring seamless bonded trunks with advanced bonding technology for enhanced comfort and mobility. The brand also offers women’s innerwear with bonded bralettes and shapewear designed for invisible comfort under clothing.
Reasons to Choose a Jockey Franchise
A Jockey franchise is without a doubt one of the most effective business ventures for many strong reasons, including the following-
- Proven Business Model
- Innovative Product Offerings
- Strong Marketing
- Strong Advertising
- New Product Development
- Marketing Benefits
- Growth and Expansion Opportunities
- Loyal Customer Base
- Growing Customer Base
- Extensive Support
- Well Established Brand
USP of Jockey Franchise
Jockey’s franchise USP lies in its long-standing legacy of quality and comfort since 1876, paired with strong brand recognition and consumer trust in India. Franchisees enjoy comprehensive support from Page Industries, including training, marketing, and supply chain assistance, ensuring smooth operations. The brand offers a proven and flexible business model with reasonable investment, and a diverse product range that appeals to all age groups.
Steps to Apply for a Jockey Franchise
Here are the steps to establish your very own Jockey franchise-
STEP 1: Inquire and Form Filling- Visit the Jockey website ( www.jockey.in ), and fill out the application form with necessary details to schedule a call from the Jockey team.
STEP 2: Connect- The Jockey team will work out the requirements and fix up a meeting with you in person.
STEP 3: Sign Up- The sign up process will then be initiated and the franchise agreement will be signed.
STEP 4: Build Out the Store- Construction of the store will be initiated.
STEP 5: Congratulations in Order!- You will now become an active part of the Jockey team!
Afterword
A Jockey franchise offers a chance to partner with a brand that stands for trusted quality and everyday comfort. With proven success, and wide customer appeal, it’s an opportunity to build something meaningful and lasting. If you’re ready for a rewarding journey in retail, Jockey warmly welcomes you to join its family!