Rebel Foods is more than just a name in the food industry, it has reshaped how we enjoy our favourite meals. From humble beginnings to becoming a powerhouse in the cloud kitchen space, Rebel Foods has built a unique business model that combines technology, variety, and convenience like never before.
It’s a company that continues to innovate, delivering diverse cuisines quickly and efficiently to food lovers everywhere.
If you’ve ever wondered what it takes to be part of this revolution or how Rebel Foods’ franchise model works, you’re in the right place. In this blog, we’ll delve into the story behind Rebel Foods and explore its franchise opportunities.
About Rebel Foods
Rebel Foods started its journey back in 2011, driven by the vision of Jaydeep Barman and Kallol Banerjee.
Their first brand, Faasos, quietly appeared on the food scene and won over multiple hearts but they soon realized the future of eating out might not involve “eating out” at all.
Instead of building flashy restaurants, Rebel Foods took the bold step of shifting to the cloud kitchen model, cooking up delicious food in low-rent kitchens dedicated to online delivery rather than tables and chairs.
This move cut costs and also simultaneously paved the way for a new kind of food business. Today, Rebel Foods operates internet-first brands that reach food lovers across several countries, all through a smart, tech-driven network.
Rebel Foods Cloud Kitchens
Rebel Foods runs more than 450 kitchens spread across 70+ cities in India, and its reach now extends to 10 countries around the world. With a diverse portfolio, the company manages over 45 of its own and partner brands, including favourites like Faasos, Behrouz Biryani, and Oven Story.
Rebel Foods Service Portfolio
Rebel Foods brings together an impressive mix of offerings, featuring its signature brands like Faasos, Behrouz Biryani, and Ovenstory Pizza, Mandarin Oak, The Good Bowl, Sweet Truth and Lunch Box alongside well-known partners such as Wendy’s, Mad Over Donuts, Natural Ice-Cream and Slay Coffee.
All of these are served up through their extensive cloud kitchen network and digital channels like EatSure. The company also extends its expertise to others with the Rebel Launcher Program, providing both infrastructure and technology support to fellow food entrepreneurs and up-and-coming brands.
Reasons to Choose a Rebel Foods Franchise
A Rebel Foods franchise is without a doubt, one of the most effective business ventures for many strong reasons, including-
- Extensive product offerings
- Multi-brand cloud kitchen model
- Proven business model
- Strong support system
- Diverse revenue streams
- Lower overhead costs
- High scalability
- High adaptibility
- High market demand
- Established brands
- Extensive training programs
- Minimized startup risks
- Access to advanced technology
- Safe choice
USP of Rebel Foods Franchise
Rebel Foods franchise stands out thanks to its tech-powered cloud kitchen model, which brings several brands together under one roof. Franchise partners benefit from a robust operating system, streamlined access to trusted supply chains, and the ability to deliver consistently high quality and variety across many cuisines.
Rebel Foods Franchise Cost & ROI
Rebel Foods franchises generate revenue through multiple channels. These include dine-in services at Oven Story Pizza outlets, as well as takeaway and delivery orders managed via food aggregators and their own EatSure platform. The preferred locations for physical outlets follow a FOFO model, focusing on high streets and highways, combining traditional dine-in experiences with cloud kitchens that support all Rebel Foods brands.
In terms of space requirements, the total area needed for a franchise setup, which includes both dine-in space and cloud kitchens, is approximately 1,500 sq. ft. For the dine-in section specifically, a minimum of 300 to 350 sq. ft. is required, while cloud kitchens catering to all brands under Rebel Foods typically need around 1,100 to 1,200 sq. ft.
The investment to open a Rebel Foods franchise generally ranges between INR 90 lakhs and 1 crore, with the franchise agreement spanning nine years. Franchise owners can expect to recover their initial investment in about 3.5 years. After that, the timeline to double the investment is roughly five years, while tripling it may take around six years. Achieving five times the original investment is anticipated in about nine years.
Steps to Apply for a Rebel Foods Franchise
Here are the steps to establish your very own Rebel Foods franchise-
- STEP 1: Inquire and Form Filling- Visit the official Rebel Foods website, and fill out the application form with the necessary details.
- Step 2: Connect– The Rebel Foods team will review your requirements and schedule a meeting.
- Step 3: Sign Up– The franchise agreement and is signed and onboarding begins!
- Step 4: Real Estate Support– Assistance will be provided in selecting the QSR location, followed by the lease agreement.
- Step 5: Build the Store– Store construction and setup will commence.
- Step 6: Welcome Aboard– Congratulations! You are now officially part of the Rebel Foods family.
Afterword
Rebel Foods has truly transformed the food landscape with its innovative approach, blending technology and culinary diversity to meet modern cravings. For entrepreneurs, this franchise presents a promising opportunity to be part of a fast-growing, future-ready business model. As the food industry continues to evolve, joining hands with Rebel Foods could be a flavourful step towards success.