More than just fragrances, perfumes are a way to express personality and make a lasting impression. In recent years, India has seen an exciting rise in homegrown perfume startups that blend traditional scents with contemporary creativity, crafting unique fragrances that truly resonate with modern-day consumers.
These brands are not only redefining how we think about scent but are also placing India firmly on the global map of fine perfumery.
In this blog, we’ll delve into some of the best perfume startups in India, exploring their signature scents and what makes them stand out in a crowded market.
List of Leading Perfume Startup Brands in India
We’ve listed below (not in order) some of the leading perfume startup brands in India that are revolutionising the industry-
Renee
Renee Cosmetics is a shining example of passion turning into purpose. Founded in 2018 in Ahmedabad, Renee was established by actress-turned-entrepreneur Aashka Goradia together with Priyank Shah and Ashutosh Valani, the former founders of Beardo.
Their perfume collection is a delightful blend of popular scents like Bloom, Dark Desire, Red Noir, Flirt, Madame, and OUD Aspire, offering something for every mood. They even have thoughtful gift sets, perfect for sharing a touch of luxury with loved ones.
But Renee is much more than just perfumes. Their expansive lineup includes everything from lipsticks and eyeliners to foundations and skincare infused with nourishing ingredients like Hyaluronic Acid and Niacinamide.
Renee stands out through their commitment to high-quality formulas that are paraben-free, silicone-free, and fully cruelty-free.
At its core, Renee Cosmetics is a brand that empowers women to embrace their freedom and individuality.
Bellavita
Founded by Mrs. Anju Anand and Miss Aashima Anand, this brand began as a humble home-based venture creating handcrafted, organic beauty solutions inspired by the earth and ancient traditions. In 2018, Aakash Anand joined the family business.
Bella Vita offers an extensive range of perfumes for everyone. For women, they have scents like ROSE Woman, GLAM Woman, DATE Woman, SENORITA, and CEO Woman. Men can enjoy fragrances such as G.O.A.T. Man, OCEAN, CEO Man, IMPACT, KLUB Man, and BLU Man. They also have popular unisex options like WHITE Oud, Honey OUD, SKAI Aquatic, and Fresh Unisex.
But Bella Vita doesn’t stop at perfumes. Their product range extends to skincare essentials crafted with natural ingredients like essential oils, hyaluronic acid, and fruit extracts.
Beardo
Beardo is a trailblazer in India’s men’s grooming scene, born in 2015 from the vision of two friends, Ashutosh Valani and Priyank Shah. They identified a lack of high-quality grooming products made especially for Indian men and set out to build a brand that was both premium in quality and relatable. What started with beard care quickly grew into an entire lifestyle brand that embodies confidence, style, and self-expression for men across the country.
The brand offers an impressive lineup of men’s perfumes, featuring popular scents like Whisky Smoke, Godfather, Dark Side, and Mariner, alongside other favorites such as LSD, Origin, Tsunami, Black Musk, and Blue Blood. Beardo’s products cover every aspect of men’s personal care, including fragrances, beard oils, hair serums, face washes,s and grooming tools.
They also thoughtfully package many items into grooming kits and combos, making it easy for men to explore and enjoy a complete grooming experience.
Bombay Perfumery
Bombay Perfumery was founded in 2016 by Manan Gandhi, who came from a family deeply rooted in the Indian fragrance industry. His experience studying and working in France also gave him a fresh perspective.
Bombay Perfumery’s collection includes captivating fragrances like Chai Musk, Calicut, Sulawesi, and 1020. Their lineup also features intriguing options such as Madurai Talkies, Moire, Seven Islands, and Les Cayes. Each scent is designed to balance traditional Indian elements with a modern twist, creating a sensory experience that’s both familiar and refreshingly new. Beyond perfumes, the brand offers beautifully crafted soy wax candles and gift sets, perfect for gifting or indulging in a little luxury.
Afterword
As you can see, the perfume industry in India is blossoming beautifully, fueled by creativity and a growing passion for personal expression. These startups are creating experiences that reflect the spirit and diversity of modern India. With evolving consumer tastes and innovative approaches like sustainable ingredients and personalized scents, the future of Indian perfumery looks incredibly exciting!