Indian fashion is a rich tapestry of a myriad of clothing brands standing out at every step. Each clothing brand in India weaves its own unique story of innovation and style. India’s fashion market offers an extensive array of choices, catering to every occasion and taste.
These clothing brands showcase the country’s rich heritage and culture while also embracing the modern and ongoing trends.
In the kaleidoscope of the diverse and rich culture of India, its fashion industry stands out. At the forefront of the competitive fashion industry of India, some brands have carved a niche for themselves through their strong commitment to quality, design excellence, and continuous innovation while keeping up with the modern trends.
Let’s take a quick gander at some of the best clothing brands in India!
How to Opt for the Best Clothing Brand?
In a striving world, where the competition is endless, new brands are established every day. Which makes it difficult to choose amongst the endless choices. We’ve made this procedure convenient for you by delineating the features to look out for in a clothing brand-
- Versatility- Look out for the versatility of the brand, as it’ll enable the mixing and matching of different pieces to create new outfits.
- Brand Identity- Look out for the brand’s identity and check whether it resonates with your preferences. Varying brands offer varying messages and aesthetics, check which of them align with your interests.
- Return Policy- Always check out the clothing brand’s return policy in case the clothes malfunction or don’t fit you.
- Trends and Innovation- Go for the brand which is well known for its trend setting and innovative designs and styles, if you prefer trendy clothing.
- Quality- Always pick the clothing brand, known for their quality. Check out testimonials, customer reviews, manufacturing site and material used to gauge the quality.
- Ethical Practices- Check out the brand’s values and ethics and opt for the clothing brand with sustainability, manufacturing procedure and fair labour circumstances.
- Reputation- Always get an idea regarding the clothing brand’s reputation for style, design, customer service and quality by checking the customer or professional reviews and testimonials.
- Budget- Differing brands offer differing price ranges, ranging from high end expensive clothing to some affordable options. Opt for the brand which is in accordance with your budget.
- Define Your Style- Discover your personal style or fashion choices (whether it is formal, casual, trendy etc) and opt for the clothing brand that aligns with it.
- Sizing and fit- Always check out the clothing brand’s sizing chart before purchasing anything to make sure the clothes fit well. Ideally, opt for the brands which are all inclusive and offer a wide size range.
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Aspects to Look For in Clothes While Purchasing
Clothing plays a vital role in our day to day activities, which makes comfort the top priority to ensure smooth functioning throughout the clock. Let us take a quick gander at all the aspects one should look for before purchasing any sort of clothing-
- Comfort- Comfort should be the priority for daily wear clothing. Keep factors like ease in movement, any potential irritants and fabric’s feel on the skin in consideration.
- Versatility- Go for the clothing which are versatile in nature, to enable mix and matching of items to curate new outfits everyday.
- Care Instructions- Always check the care label on the clothing to make sure that you’re comfortable with the cloth’s care requirements like ironing, washing and drying.
- Fit- The fitting of the garments is extremely crucial, make sure it is neither too tight nor too loose.
- Price- Consider the price range of the clothing in accordance to the quality and how often you’ll wear the garment. It is smart to invest in clothing with higher quality to ensure sustainability.
- Quality- Always opt for well produced and manufactured garments, with durable stitching and material of high quality. Check out the buttons, hem, zipper and fabrics for any discrepancies before purchasing.
- Fabric- The fabric is the key factor affecting the garment’s durability and comfort. Always lookout for a fabric that is breathable, drapeable and stretchable.
- Style- Opt for the garment pieces that align with your personal style and preferences.
- Return Policy- Always check out the clothing brand’s return policy in case the clothes malfunction or don’t fit you.
List of the Best Clothing Brands in India
We’ve done our research and compiled a list of clothing brands in India that will definitely aid you in curating the perfect outfits for yourself! Let’s take a quick look at each brand individually-
– Adidas
Adidas was founded in 1949 and is one of the leading athleisure brands of today. Adidas is a German sportswear brand, founded by a German cobbler, Adolf “Adi” Dassler. Adolf was also the younger brother of Rudolf Dassler, the founder of Puma.
Adidas’ global corporate headquarters is situated in Herzogenaurach, Germany alongside many other business settings including London, Tokyo, Australia, Taiwan, Portland, Spain, Toronto etc. Bjørn Gulden is the current CEO of Adidas.
Adidas acquires a spectrum of subsidiaries including Adidas Runtastic, Five Ten Footwear, Adidas Korea, Adidas France, Adidas America, Adidas Hong Kong, Adidas Cr. S.R.O., Adidas New Zealand and many more.
Presently, Adidas is the world’s second largest sportswear manufacturer. Adidas entered the India market in 1989 in a license agreement with Bata and later in 1996 as a joint venture with Magnum International Trading Co Ltd. 1998, with Sachin Tendulkar as its brand ambassador.
As of 2022, Adidas recorded a whopping number of 1,990 active outlets globally after experiencing a decrease from an estimate of 2,200 in 2021 after the brand decided to wind up business in Russia.
Adidas offers a range of products, from clothing to accessories to footwear, all falling under differing price ranges on the basis of product type and features. The average price range is between INR 1,000 to INR 20,000. The prices of products vary highly on the basis of promotions, discounts and other factors.
- Founded in- 1949
- Founded by- Adolf “Adi” Dassler
- Headquarters- Herzogenaurach, Germany
- Entry in India- 1989
- CEO- Bjørn Gulden
- Outlet Nos.- 1,990 active (estimated)
– Levi’s
Levi’s was established in 1853 as a dry goods company at the height of the California Gold Rush in San Francisco by Levis Strauss who was a Bavarian immigrant. The first denim trouser were crafted for miners.
Levi’s corporate headquarters are situated in the Levi’s Plaza in San Francisco while the Levi’s corporation is registered in Delaware. Charles V. Bergh is the current CEO of Levi’s while Liz O’Neill is the current COO.
Levi’s acquires a spectrum of subsidiaries, including Dockers, Levi Strauss Foundation, Levi Strauss & Co. Europe, Beyond Yoga, Custom Clothing Technology Corp., Levi Strauss International Inc., Levi Strauss (Hong Kong) Ltd., O.L.S. SAR. L., Levi Strauss (Suisse) Ltd. and many more.
Levi’s entered the Indian market in 1995 and has managed to become a brand of quality in the country.
Levi’s currently has an estimated sum of 3,000 outlets, out which only 1,000 are company owned, the rest are franchise operated.
Levi’s are well loved for their high quality denim products and the Levi’s jeans have come to be referred to as the ultimate icon of American Culture.
Levi’s offers an extensive range of products, ranging from jeans to shirts to accessories to jackets. Levi’s jeans generally range from INR 1,500 to INR 6,000 while the shirts and jackets range from INR 2,000 to INR 8,000 and accessories like belt and wallet range from INR 1,000 to INR 4,000. These prices are highly variable in accordance with discounts, promotions and other factors.
- Founded in- 1853
- Founded by- Levis Strauss
- Headquarters- Levi’s Plaza in San Francisco
- Entry in India- 1995
- CEO- Charles V. Bergh
- Outlet Nos.- 3,000 (out of which 1,000 are company operated)
– H&M
Hennes & Mauritz AB or H&M was established on 4 October 1947 by Erling Persson. He was inspired by America’s high volume and efficient stores during his post war visit to the USA. He commenced the brand under the name “Hennes”, Swedish for “hers” as it was primarily a women’s clothing brand.
H&M’s headquarters are situated in Stockholm, Sweden. H&M’s current CEO is Daniel Erver who has recently replaced the former CEO of H&M, Helena Helmersson in January 2024.
H&M acquires a spectrum of subsidiaries, including Cos Stores, H&M Hennes & Mauritz GBC AB, H&M Hennes & Mauritz Sarl, H&M Finance B.V., Intodesign Sweden AB, H and M Hennes and Mauritz ProprietaryLimited and many more.
H&M entered the Indian market in 2015 and currently records around 50 outlets in 25 cities of India. With the help of its remarkable internet marketing plan, it records a great success in the digital sphere.
H&M is the world’s 2nd largest international clothing retailer after Inditex.
H&M records over 4,375 outlets in 77 markets with online sales in 60 markets.
H&M offers a wide range of accessories and garments. Basic garment range of tops, t-shirts and jeans range from an estimate of INR 500 to an estimate of INR 1,500 or more whereas the more premium or high end garments like blazers, dresses or coats range from INR 1,500 to INR 5,000 or more. Accessories like jewelry, bags and shoes range from INR 300 to INR 3,000. The prices of products vary highly on the basis of promotions, discounts and other factors.
- Founded in- 1947
- Founded by- Erling Persson
- Headquarters- Stockholm, Sweden
- Entry in India- 2015
- CEO- Daniel Erver
- Outlet Nos.- Over 4,375
– Van Heusen
Van Heusen was established in 1881 by Moses Phillips, John Van Heusen and Dramin Jones in Pottsville, Pennsylvania. Moses Phillips and his son Isaac began this venture by selling off shirts to the coal miners from a wooden handcart, which were hand sewn by Moses’ wife, Endel and daughters.
The global headquarters of Van Heusen is situated in New York, United States of America.
The Phillips Van Heusen Corporation or PVH corp acquires a spectrum of subsidiaries Calvin Klein, Tommy Hilfiger, True & Co., Izod, Ocean Pacific, Warnaco Group, Gazal Corporation and many more.
Van Heusen entered the Indian market in 1990 during British rule and has managed to become one of the leading retail brands in India owned by Aditya Birla Fashion and Retail Limited (ABFRL). Van Heusen records over 300 standalone outlets in more than 70 countries.
Van Heusen offers both semi formal and formal clothing for men and women. Van Heusen retails shirts at a price range of INR 1,000 to INR 3,000 whereas trousers range from INR 1,200 to INR 3,500 while blazers and suits retail for a price range of INR 3,000 to INR 10,000. Prices of torsos and dresses for women range from INR 800 to INR 3,000. The accessories including wallets, belts, and ties range from INR 500 to INR 2,000. The prices of products vary highly on the basis of promotions, discounts and other factors.
- Founded in- 1881
- Founded by- Moses Phillips, John Van Heusen and Dramin Jones
- Headquarters- New York, USA
- Entry in India- 1990
- CEO-
- Outlet Nos.-
– Allen Solly
Allen Solly was established in 1744 by William Hollin and Co. Ltd. but was later bought by Madura Garments in the 90s. Allen Solly is currently acquired by Aditya Birla Company who swifty acquired the rights to the much loved brand.
The global headquarters of Allen Solly is situated in Bengaluru, Karnataka, India.
Allen Solly, a quintessential British brand was brought to India in 1993 by Madura Fashion & Lifestyle A Division of the Aditya Birla Fashion and Retail Limited.
Allen Solly offers a wide spectrum of price in terms of the collection and type of clothing. Allen Solly shirts generally range from INR 800 to INR 2500 whereas the trousers range from INR 1,200 to INR 3,000. For the women, dresses and tops range from INR 1,000 to INR 3,000. Coats, jackets and blazers range from INR 2,500 to INR 7,000. The accessories like wallets, belts, ties generally range from INR 500 to INR 2,000. The prices of products vary highly on the basis of promotions, discounts and other factors.
- Founded in- 1744
- Founded by- William Hollin and Co. Ltd
- Headquarters- Bengaluru, Karnataka, India
- Entry in India- 1993
- CEO-
- Outlet Nos.-
Afterword
These are some of the best clothing brands in India that not only showcase the country’s heritage but also illustrate their commitment to innovation and quality. These clothing brands without a doubt continue to redefine and inspire the fashion landscape of the world.