{"id":984,"date":"2026-01-02T01:38:42","date_gmt":"2026-01-01T20:08:42","guid":{"rendered":"https:\/\/www.daalchini.co.in\/blog\/?p=984"},"modified":"2026-05-26T16:39:57","modified_gmt":"2026-05-26T11:09:57","slug":"story-of-hippo-chips","status":"publish","type":"post","link":"https:\/\/www.daalchini.co.in\/blog\/story-of-hippo-chips\/","title":{"rendered":"Why did Hippo Chips Shut Down?: Full Story [2026]"},"content":{"rendered":"

If you are a late millennial, you must have tried Hippo chips in your school days. Hippo chips was launched by Parle in 2009 and it took the snacking industry by storm with its unique taste and overall presentation. Let\u2019s take a look at story of Hippo Chips, what happened to this exceptional product which everyone loved and for which a mass even signed a petition to bring it back in the market.\u00a0<\/span><\/p>\n

Parle sold more than 1 million Hippo Chips in the first year after launching it, yet we don’t see them in our neighborhood market shelves anymore.\u00a0<\/span><\/p>\n

There are multiple reasons given by experts on the failure of Hippo chips. Some say, it was not marketed or advertised properly, Others believe the chips were ahead of their time, as it was baked and not fried.<\/span><\/p>\n

Nowadays there are multiple brands including BRB, Tagz, Too Yumm etc who offer baked chips like hippo chips but these startups are doing extremely well in terms of sales and revenue unlike hippo chips.<\/span><\/p>\n

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Story of Hippo Chips<\/span><\/h3>\n

Hippo Chips entered the market to get to grips with the world hunger issue, but later diverted towards selling on the promise of affection and care.<\/span><\/p>\n

2001 established, Parle Agro was the sole manufacturer of Hippo Chips, which were launched in the year 2009. Present in every occasion, happy or sad, Hippo Chips was a mass favorite.\u00a0<\/span><\/p>\n

Neither fried chips nor biscuits, Hippo Chips were known for their flavorsome crunch and unordinary shape. Providing a guilt-free experience, Hippo Chips in no time managed to create a craving in all of India\u2019s hearts.\u00a0<\/span><\/p>\n

Hippo chips were even free from GMO (genetically modified organisms), MSG (monosodium glutamate), trans-fat and cholesterol.\u00a0<\/span><\/p>\n

Hippo Chips were retailed in brightly colored packets, which were bigger in size than your ordinary fried chips. Presented with an adorable and humongous black hippo on every packet, Hippo chips were tainted with a big bold text stating \u2018HIPPO\u2019 to represent the hefty creature in reality.\u00a0<\/span><\/p>\n

The tagline \u201cHippo Fights Hunger\u201d was appointed, to refer to their aim of providing a guilt-free munching experience during the times of hunger. It was also advertised with the saying \u201c<\/span>Bhook Duniya Ki Har Burayi Ki Jadd Hai<\/span><\/i> (Hunger is the root of all evil). So, don\u2019t go hungry.\u201d, promoting their brand.<\/span><\/span><\/p>\n

But gradually, its rise to fame had to come to an unfortunate end in 2014, leaving its fans fending for answers regarding their disappearance from the neighborhood supermarkets.<\/span><\/p>\n

Petitions were signed by a whopping sum of consumers to bring by the healthy but tasty, hippo chips back.<\/span><\/p>\n

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Flavors of Hippo Chips<\/b><\/span><\/h3>\n

The crunchy, and delectable taste of the hippo chips still lingers on every Indian’s hearts and minds.<\/span><\/p>\n

Hippo Chips were manufactured in a variety of flavors (9), the list of the delicious flavors is given below-<\/span><\/p>\n