{"id":909,"date":"2025-12-01T02:21:34","date_gmt":"2025-11-30T20:51:34","guid":{"rendered":"https:\/\/www.daalchini.co.in\/blog\/?p=909"},"modified":"2025-12-04T13:50:11","modified_gmt":"2025-12-04T08:20:11","slug":"d2c-brands-in-india","status":"publish","type":"post","link":"https:\/\/www.daalchini.co.in\/blog\/d2c-brands-in-india\/","title":{"rendered":"30+ D2C Brands in India: Funding & Profit [Dec’25]"},"content":{"rendered":"

Dominating the business world, presently more than 900 D2C brands in multiple categories including fashion, grocery, healthcare, fitness, food, skincare, electronics, accessories, and cosmetics have swiftly made a name for themselves in India.<\/span><\/p>\n

After experiencing a significant growth in prior years, and with a $44.6 Bn valuation in 2021, the D2C market of India is likely to reach the size of $100 Bn by the year 2025.\u00a0<\/span><\/p>\n

The recent epidemic has played a big hand in the advancement of D2C brands in India, by diverging consumers towards online retail. India with more than 190 Million digital shoppers has secured the 3rd position all over the world for the largest online shopping base.\u00a0<\/span><\/p>\n

Many celebrities have also commenced investment in D2C brands including Phool backed by Alia Bhatt, Mokobara backed by Deepika Padukone, and Rage Coffee backed by Virat Kohli.\u00a0<\/span><\/p>\n

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Read Also:<\/strong> How to get a Vending Machine Franchise In India?<\/a><\/span><\/p><\/blockquote>\n

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What Are D2C Brands?<\/b><\/span><\/p>\n

Direct-To-Consumer (D2C) Brands are companies who have forked from the traditional retail distribution networks, and acquire a direct connection with its consumers. The producers are the sole distributors!<\/span><\/p>\n

Unlike B2B (Business-To-Business) and B2C (Business-To-Consumer) business models, D2C capture, collect and combine customer data.<\/span><\/p>\n

A D2C business model acquires full authority over their profit margins. From producing to packing to shipping, D2C brands set their own profit margins without having to share with a third-party (middleman), offering price benefits to the consumers.<\/span><\/p>\n

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D2C Brands in India<\/b><\/span><\/h2>\n

82<\/b>\u00b0E<\/b><\/span><\/h3>\n

Stimulated by the standard meridian, 82<\/span>\u00b030 passing through India, moulding our relations with the whole world, the company 82\u00b0E came into being.<\/span><\/span><\/p>\n

82\u00b0E is a modern-day skincare celebrity brand co-founded by Deepika Padukone and Jigar Shah. Composition of each product consists of Indian ingredients infused with scientific compound(s).\u00a0<\/span><\/p>\n

Formulations are performed in own laboratories by in-house R&D experts.<\/span><\/p>\n

The D2C brand was launched on November 10, 2022, with skincare as its inaugural category. The debut products included \u2018Patchouli Glow\u2019 sunscreen drops and \u2018Ashwagandha Bounce\u2019 moisturiser standing at a decent price of INR 1,800 for 30ml and INR 2,700 for 50ml respectively. A 3rd product named \u2018Bakuchiol Slip\u2019 face oil was added, followed by many more additions.\u00a0<\/span><\/p>\n

Headquartered in Mumbai, 82\u00b0E raised a whopping $7.5 M in seed funding from investors like DSG consumer partners, IDEO investors etc.\u00a0<\/span><\/p>\n

With the total funding standing at INR 600 M currently, cofounder Jigar Shah, predicted an annual revenue rate (ARR) of INR 100 Cr in the\u00a0 6-8 months of the launch.<\/span><\/p>\n